Apps are now a vital part of the digital ecosystem and as such businesses are looking to invest in an app to help boost their digital strategy. So, many of you probably already have a mobile website, why do you need an app too?

1. Take your marketing to the next level. You need to be visible to your customers at all times, across all platforms. People spend more time on their mobile devices than ever before, so why wouldn’t you have a presence on this platform? Studies have shown that people prefer the native experience that an app provides over a mobile website. A recent Flurry study showed that out of all the time users spent on their mobile 14% was in the browser but 86% was in an app.
2. Boost Engagement. You can provide an alternative way for your customers to message you by providing an instant communication channel through your app. Instead of insisting your customers call you or send an email why not enable them to book their service or appointment directly through your app?
3. Generate More Value. Give your customers a need to keep returning to your app by providing added value. It may be by offering a more convenient way to track information, collect points or access digital guides or brochures. Make processes more convenient or speed up service booking.
4. Build Brand Loyalty. An app is another way that you can boost brand awareness by using it to showcase your companies style, whatever that may be. The fact that you’ll also have a presence on your customer’s phone means that they’ll be exposed to your logo time and time again which builds recognition.
5. Make Waves. At the moment not all businesses have a mobile app so why not get ahead of the competition and launch your app to demonstrate your forward-thinking approach? You can wow your customers with your innovative booking service, convenient content access or improved communication channel.